Direct Mail

Feb 24
The Three Workhorses of Direct Mail
Businesses who tailor their direct mail campaigns to well-managed and up-to-date mailing lists regularly benefit from the effectiveness and low costs ...
Feb 11
Creative ways to personalize your direct mail campaigns
Everyone knows sending out a direct mail communication is a lot slower than merely sending out an email, but then why do so many companies still rely ...
Jul 15
Does direct mail still work
More and more businesses are re-evaluating their marketing budgets to determine what’s the best place to allocate their dollars. Online campaigns alwa...
Jan 15
10 Creative Direct Mail Ideas
Small or medium-sized businesses need to be resourceful when it comes to spending their marketing budget. This is why many companies continue to choos...
Jan 8
2020 Guide to Direct Mail
It’s 2020, and it’s clear direct mail is here to stay. If you want proof, all you have to do is check your mailbox. Every month we are bombarded with ...
Dec 18
How to Use Print Communications to Cultivate Customer Relationships
Cultivating customer relationships is more important than ever. With unlimited access to digital platforms, consumers are encouraged to share their op...
Dec 11
eCards vs. Postcards: Choose the perfect holiday card for your business
It’s the time of year when a lot of businesses are thinking about ways to reach their customers before the year ends. Personalized seasonal cards are ...
Dec 4
Tips for designing the perfect holiday card
Before this year ends, there are a few things you can do to boost the visibility of your business. A great marketing strategy that is proven to work i...
Jan 23
Track Your Direct Mail Success and Learn What Works Best
You’ve most likely invested a significant portion of your company’s time and promotions money into your direct mail campaign. Are you getting the retu...
Jul 24
Simple Ways to Personalize Your Multi-Channel Marketing Campaigns
 Today’s top marketers are always exploring meaningful ways to reach and engage prospective and existing customers. One of the most widely embrac...
Feb 28
3 Customer Retention Strategies Using Targeted Direct Mail
Looking for business growth ideas? Some of your best opportunities are right in front of you. Consider 80% of your future profits will come from just ...
Feb 28
Top 3 Direct Mail Formats That Drive Real Results
Tried and true. Yes. Old and tired? Not a chance! Marketers continue to reap the benefits inherent to direct mail. According to recent research, 74% a...
Feb 14
Local Retailers Save Time, Money with Neighbourhood Mail™
According to Canada Post research, one in every two people say they have purchased a product in-store over the past six months because of a direct mai...
Feb 7
Why You Should Consider A “Lumpy Mail” Promotional Product For Your Direct Mail Campaign
Nearly 80% of consumers say that they will act on direct mail that interests them immediately, while less than half say the same thing about email.Dir...
Nov 1
Are You Sending the Right Messages with Your Print Materials?
Printed materials are among the most effective communication vehicles for conveying a particular image, and they often make the first impression of an...
Aug 23
Six surefire ways to add wow to print
An appealing headline and eye-catching graphic design will certainly help your mailer, brochure or other printed piece stand out. But, so will the man...
Nov 23
Make a Statement This Holiday Season
The holiday season is almost upon us! Everywhere you look, businesses have decorated their shops and have begun to offer holiday-themed products and s...